This animated movie is amazing and the message it carries is
really constructive. I recommend it.
Marketing is
the process of communicating the value of a product or service to
customers for the purpose of selling the product or service. It is a
critical business function for attracting customers
I. Watch the movie segment below and answer the
questions.
1. What is Ivan selling? What about his competitor?
2. What are their strategies to compete against each other?
3. Are they real competitors?
4. What kind of customers are they looking for?
5. How successful are they? Justify it?
6. What should Ivan do to make his product more attractive
to the public?
II. Read the items below. They all have to do with
marketing ethics and strategies .They are some ethical procedures
professionals must follow when marketing a product. Decide if these rules are
followed by the characters in the segment you have seen.
( ) Avoidance of misleading or false advertising.
( ) Avoidance of sales promotions that use deception or
manipulation.
( ) Not using coercion.
( ) Not practicing predatory pricing.
( ) Describing the product accurately in order to prevent
misleading purchasing.
( ) Using your own ideas to promote a product.
Good site.
ReplyDelete